{"id":4683,"date":"2014-12-30T21:56:49","date_gmt":"2014-12-30T20:56:49","guid":{"rendered":"http:\/\/www.roadtopastry.com\/blog\/?p=4683"},"modified":"2014-12-30T21:56:49","modified_gmt":"2014-12-30T20:56:49","slug":"pastry-on-the-road-la-patisserie-des-reves-paris","status":"publish","type":"post","link":"https:\/\/www.roadtopastry.com\/blog\/pastry-shops\/pastry-on-the-road-la-patisserie-des-reves-paris","title":{"rendered":"Pastry on the road: La P\u00e2tisserie des R\u00eaves, Paris"},"content":{"rendered":"

Philippe Conticini<\/strong> is one the major figures in\u00a0pastry<\/strong> (and cuisine too).<\/p>\n

\"Shop-Patisserie-des-reves-Paris01\"<\/a><\/p>\n

He worked and founded several Michel-starred restaurants before founding “La p\u00e2tisserie des r\u00eaves<\/strong>” (The bakery of dreams)<\/em> in 2009 in Paris<\/strong>. Philippe Conticini is also credited for\u00a0the introduction of major innovations\u00a0in pastry<\/strong>, such as verrines<\/strong> (shot-glass presentations of dishes and desserts), the rediscovery of pastry classics<\/strong> in a modern, lighter way, the use of commercial products in recipes<\/strong> (e.g. his Coca-Cola gel\u00e9e) and finally he was the pioneer in the mono-product trend<\/strong> with his own “bar \u00e0 choux” (cream puff bar).<\/p>\n

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Ever since I heard about the concept of “La P\u00e2tisserie des R\u00eaves” I had wanted to visit this shop<\/strong>, and I had my chance a few weeks ago during my trip to Paris. I love that cakes are considered so important and precious that they are presented under glass bells! :-O<\/p>\n

\"Shop-Patisserie-des-reves-Paris07\"<\/a><\/p>\n

At first sight, it is clear that the shop is full of marketing<\/strong> (and I mean it in the good way, I love good marketing!): the store design<\/strong>, the packaging<\/strong>, the products<\/strong>, the communication<\/strong>… everything is perfectly designed and consistent<\/strong>.<\/p>\n

\"Shop-Patisserie-des-reves-Paris08\"<\/a><\/p>\n

The concept of the store is simple: Philippe Conticini<\/strong> wants everyone to try\u00a0his own gourmet versions<\/strong> of the pastry classics<\/strong> (each with a touch of self-indulgence<\/strong>), in order to bring us childhood memories<\/strong>.<\/p>\n

\"Shop-Patisserie-des-reves-Paris05\"<\/a><\/p>\n

He reinvented some of the most famous traditional French desserts and gave an iconic look<\/strong>: Paris-Brest, Saint-Honor\u00e9, Brioche, Mille-feuille… these are just some of his creations!<\/p>\n

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I had the chance to taste:<\/p>\n